When exporting a given report to a TSV, XML, or CSV file, all "Average Time" metrics are returned as seconds (a decimal). If viewing this in excel, the average time will not look the same as it would in Urchin. For example, Urchin may show an Average Time on Page as 00:00:34. After exporting, this value will be just 34 (there may be a decimal value as well if any rounding was performed).
To convert the seconds value to hh:mm:ss format in Excel, follow these steps: