Providing a collection of Urchin resources - news, support articles, tips and tricks, and tools to make everyday management easier!
Urchin URL Builder
Fill in the form below and click the "Create URL" button beneath it. A new URL will be generated which you should use in your campaigns.
Step 1: Enter the URL of your website or landing page.
| Website URL: | * |
| e.g. http://www.mysite.com |
Step 2: Fill in the campaign details below. Campaign Source, Medium, and Name are required.
| Campaign Source: | * | referrer: google, newsletter |
| Campaign Medium: | * | marketing medium: cpc, email, banner |
| Campaign Name: | * | name of campaign, product, or slogan |
| Campaign Content: | use to differentiate ads on the same page | |
| Campaign Term: | the paid keywords used to find this ad |
Step 3: or
Additional Information
| Campaign Source: | Required. Use utm_source to identify a search engine, newsletter name, or other source. |
| Campaign Medium: | Required. Use utm_medium to identify a medium such as email or cost-per- click. |
| Campaign Name: | Used for paid search. Use utm_term to note the keywords for this ad. |
| Campaign Content: | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
| Campaign Term: | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
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