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Urchin URL Builder

Fill in the form below and click the "Create URL" button beneath it. A new URL will be generated which you should use in your campaigns.

Step 1: Enter the URL of your website or landing page.

Website URL: *
  e.g. http://www.mysite.com

Step 2: Fill in the campaign details below. Campaign Source, Medium, and Name are required.

Campaign Source: * referrer: google, newsletter
Campaign Medium: * marketing medium: cpc, email, banner
Campaign Name: * name of campaign, product, or slogan
Campaign Content: use to differentiate ads on the same page
Campaign Term: the paid keywords used to find this ad

Step 3: or

Additional Information

Campaign Source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium: Required. Use utm_medium to identify a medium such as email or cost-per- click.
Campaign Name: Used for paid search. Enter the name of the campaign you wish to track.
Campaign Content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign Term: Used for keyword analysis. Enter the term you wish to see associated with a campaign or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword}