UTM Builder

This utility lets you create destination URLs for your online ads so campaign tags automatically populate your reports.

Fill in the form below and click the “Create URL” button beneath it. A new URL will be generated which you should use in your campaigns.

Urchin was discontinued by Google in 2012. Angelfish Software is a suitable replacement.

Step 1: Enter the URL of your website or landing page.

Website URL: *
  e.g. https://www.mysite.com

Step 2: Fill in the campaign details below. Fields with * are required.

Campaign Source: * describes website or location of ad
Campaign Medium: * marketing medium: cpc, email, banner
Campaign Name: * name of campaign, product, or initiative
Campaign Content: used to differentiate links on the same page
Campaign Term: contains bid term/phrase, used for CPC ads

Step 3: or

Additional Information

Campaign Source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium: Required. Use utm_medium to identify a medium such as email or cost-per- click.
Campaign Name: Used for paid search. Enter the name of the campaign you wish to track.
Campaign Content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign Term: Used for keyword analysis. Enter the term you wish to see associated with a campaign or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword}

Next Steps

It’s a good idea to test your links in a dev/test environment before applying them to your production ads.