Testing Tools

We created a few handy testing tools for Urchin, and they can also be used for other web analytics solutions.


Marketing URL Builder

Also known as the UTM Builder, this utility helps you build marketing URLs to track your online advertising efforts: banners, AdWords, emails, text links, etc.

Regex Tester

Regular Expressions are easy to learn and widely used in Urchin / Google Analytics / Angelfish. Practice them here.

IP Address Range Regex Tester

IP address ranges can be used to include or exclude traffic in your reports. This applies to:

  • Internal traffic (employees)
  • Target countries & regions
  • Referrer spam
  • Robot / crawler traffic
  • Anything with an IP address